There are 1.8 billion of us globally that menstruate each month.
Despite that, periods are still riddled with embarrassment and even shame for so many of us.
Here at Fri Period, we want to put an end to that shame, and our printed gusset is just one way we're working towards eradicating that taboo.
How to deal with period stains
We designed Fri Period's unique printed gusset because we were fed up of buying new underwear only for them to look like they'd been attacked by a bottle of bleach after a few weeks. The stains were normal and healthy (it's all down to the pH levels), but we didn't want to put up with it.
With our unique and gorgeous patterned gusset, we’re aiming to change the narrative by empowering our customers to realize their inner beauty and have a better connection with their bodies.
Now, instead of ruining a perfectly good pair of period pants, any staining blends with the pattern to create your own artwork - because you, my dear, are a masterpiece! Your body is powerful and capable of incredible things - don't forget that.
Fri is pronounced free and we want everyone to be free from shame
Our printed gusset symbolizes Fri Period's commitment to removing shame around menstruation. Every detail of our underwear—including the PFAS-free, chemical-free fabrics—has been created to enhance and improve our periods and our connections with our own bodies.
So,when you wear Fri Period underwear, you’re choosing comfort, sustainability, and the freedom to embrace (and even celebrate) your period on your terms.
