About Fri Period
An Australian & an American meet in Japan
Hi, we're Nina & Amy
We launched Fri Period in 2023 with the mission to make periods cleaner, comfier & more sustainable.
An idea sprouted in Tokyo
We met in Japan, and immediately bonded over a love of adventure, a mutual commitment to sustainability, and the desire to give our daughters better options for managing their periods than we had growing up.
We wanted better
We loved the idea of period underwear but were dissatisfied with the lack of supply chain transparency, and potentially harmful chemicals found in some of our favorite brands.
We also didn't love how our fave underwear look stained and unattractive after a few wears.
We wanted a product that was safe & easy to use, ethically made, and that would last for years.
And so, Fri Period was born
Fast forward three years and we both lived in Houston, TX with our families. Houses swamped with fabric swatches and prototypes, our dream became a reality and Fri Period was officially launched in September 2023!
Spreading the Fri Love
Shortly after launching in the US, Nina moved back home to Australia and so we were thrilled to launch Fri Period Australia in early 2025.
1.8 billion people have a period every month. We all deserve better.
Women-owned
Made for menstruators by menstruators
Made without PFAS or nasties
Don't stress about what you're putting on your skin
Leak-proof tech
Each pair does the work of 3 regular pads or tampons
Meet the team
Nina, Founder
Nina has a background in business development and marketing, and a masters degree in human rights law. Ensuring Fri Period has a transparent supply chain with fair working conditions is important to her.
When not throwing her heart and soul into Fri Period, Nina can be found at the beach or working on her next fiction novel. She has a golden retriever called Uma.
Amy, Co-founder
Amy has a masters degree in zoology and worked in conservation education. She loves that, through Fri Period, she's making a positive impact on reducing the nearly 20 billion single-use period products that end up on landfill each year in the US alone.
When she's not working on Fri Period, Amy can be found playing with her miniature dachshunds (London and Momo) and planning her next Disney trip.
Laurie, Advisor
Laurie is Fri Period’s strategy lady. With an MBA and many years’ experience advising companies on their financial and organizational strategies, she plays an important role in the sustainable growth of Fri Period. Laurie is passionate about helping small businesses, and has her own consultancy business doing just that.
When Laurie isn’t contributing to the growth of young companies, she enjoys keeping active and planning breaks in the mountains of Alaska, where she used to live.
