An easier, comfier period.

Ethically made, planet-friendly & non-toxic period underwear

You deserve better.

Fri is pronounced free, and that’s exactly how we want you to feel. We’re a female-founded period underwear brand on a mission to make periods cleaner, comfier and more planet-friendly.

Period underwear

Styles for every shape and flow
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Accessories

Period-enhancing products
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Clearance

Grab them before they're gone!
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As Seen In

We're pretty on the inside, too

Fri Period's unique printed gusset eradicates "stain shame" and empowers you to celebrate your natural bodily functions.

Ethically made

Eco-friendly

Organic cotton & bamboo

Period-proof

Why Fri Period

With 1.8 billion of us menstruating each month, we're on a mission to make periods better - for you, and for the planet.